Why is it that even under a death threat, humans can't resolve themselves to change their behaviors? In Fast Company's May issue, Alan Deutschman draws a parallel between health and corporate performance: whatever the perspective or the danger, the core of the solution is seldom to perform an operation -i.e. change the structure, culture or strategy- or to prescribe a medecine -new systems and technology-. Changing behaviors mostly happens by speaking to people's feeling and emotions, not just thoughts, and helping them adopt different frames of thinking. Change agents themselves need to learn how to change their style if necessary to get to the core. On the "change target" side, behavioral change ability, what we commonly call adaptability, is linked to our brain's ability to change, its plasticity. Everything we learn as a child is behavior based and maintains this plasticity. When the leaning stops, the plasticity decreases. This is why, the article says, continuous learning, by constantly rejuvenating the brain's plasticity, is so crucial to adaptability, not only to knowledge -not to mention living older and in a good shape!-.
See full article Change or Die.
Also see a detailed analysis of this article in Creating Passionate Users Blog
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