How to stop the treadmill and create thick value?

cartoon: http://www.polyp.org.uk/ see animated version

Umair Haque’s New Capitalist Manifesto is all about building disruptively better businesses that create thick value by focusing on social effectiveness based on trust, purpose and meaning: the new levers of constructive capitalism.

The majority of CSR and transformation efforts concentrate on convincing CEOs, boards, marketers. But not much is changing at the coalface. Same old, same old discourse… unengaged employees and executive: no one believes much that corporations can change, or that there is a way out.

Many books, reports are published with a positive note and suggestions of effective solutions with solid rationales, but how do you bring the message to coffee machine and cafeteria conversations in offices, universities, schools?  How do you start one-to-one empowering conversations showing possibilities and achievements?

Please share your suggestions, start the buzz and keep me posted here or @HeleneFinidori   

Comments

[CoCreatr]

Well, since pushing personal opinion towards people not ready to listen or change helps little, there remains basically to prosper and flourish no matter what. That will attract some questions, like how did you do that? These are the people who will listen.

[CoCreatr]

You can also follow the advice of entrepreneur Chuck Blakeman

http://chuckblakeman.com/2011/5/texts/freedom-doing-things-for-the-last-time

[Helene]

Thanks Bernd! And now we've got to devise how to collectively do that! Only do things that mean something to a bit bigger than ourselves...