I really like brain stories. In a previous life, I spent a whole diner sitting next to a Swedish neurobiologist, disciple of Damasio, questioning him about his latest research, while he probably would have loved talking of something else… So when the brain finds itself at the center of recent discussions on management, I am thrilled!
My subject of the day, is the rehabilitation of the right brain in American corporate life partly described in a recent Wired article -Revenge of the right brain- as well as in an increasing number of management publications and books. Because, on this side of the Atlantic, some actually wonder if half our brains haven’t been put to sleep: the brain of emotions, creativity, synthesis, contextualization. The brain of philosophy?
By looking at how tasks have been cut into sequential, reproductive and controllable processes, and how everything seems to be run by the book, one wonders what became of the ability to think and to connect the pieces into a meaningful whole. One starts to fear the effects of a massive and ultimate specialization and taylorization of management, with its tools and methodologies that lead into the wall once a glitch appears or the frame of reference is changed.
Concerns are even greater considering the increasing quality of education in China and India and the increased competitiveness of Asian workforce and corporations. In this context, western corporations can only endure if they develop their ability to create, invent, conceptualize, contextualize, instill some meaning and purpose, manage relationships and multiculturalism… in short, their ability to think, relate, adapt and mobilize, all major features of the 21st century leaders.
The future belongs to the right brain. And western higher education institutions ought certainly to give this some thought!
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